Expert Services in Strategy Consulting and Sporting Development

We provide end-to-end consulting solutions to help sport federations, governing bodies, clubs and public bodies build clear implementable strategies and engage stakeholders at every level.

Strategic Planning and Implementation

For Sports Strategy and Implementation

We lead strategic projects from start to finish — ensuring alignment, timelines, quality, and results. With experience managing high-level initiatives across international federations and national sporting bodies, we apply a proven approach grounded in accountability, communication, and delivery.

What you get:

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End-to-end project coordination

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Regular reporting and status updates

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Clear stakeholder responsibilities

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Risk tracking and solution planning

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Ongoing progress monitoring (quarterly, bi-yearly, annually)

A female golfer holding her club behind her in a backswing.

Sports Development and Performance

From Grassroots to Podium

We are experts in sports development, supporting organisations to build pathways through their sports from development and grassroots, to performance and podium.

What you get:

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Development and performance pathways design

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High performance systems planning

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Integration with sporting, coaching, officiating and technical plans

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Athlete engagement

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Stakeholder Engagement

Creating Alignment and Buy-In Across the Sport

We design and facilitate engagement processes that bring people together — from board and staff to athletes, sponsors, and fans. Through consultation, communication, and collaboration, we ensure every voice is heard and every perspective contributes to a shared vision.

What you get:

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Stakeholder consultation and facilitation

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Feedback collection and analysis

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Engagement strategy design

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Reporting and communication tools

Cyclists competing in a race.

Commercial, Events and Communications Strategy

Unlocking Growth and Visibility Through Sport

We help organisations align their brand, message, and values to attract partners and deliver meaningful outcomes. From commercial planning to event strategy and communications, we turn sporting moments into opportunities for visibility, impact, and economic return.

What you get:

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Commercial and sponsorship strategy

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Event concept development and planning

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Brand and communications framework

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Partnership and revenue growth plan

A professional swimmer is swimming in a pool.

Governance & Capacity Building

Strengthening Leadership and Operational Capability

We work with leadership teams to build structures that ensure accountability, transparency, and sustainable growth. Our approach develops the skills, systems, and governance models that empower organisations to lead confidently and perform effectively.

What you get:

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Governance structure review and design

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Capacity-building workshops and mentoring

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Operational process improvement

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Leadership development frameworks

A hurley (Gaelic Games stick) lies on the playing field.

Women’s Sport

Strategies to grow women’s and girls’ participation, leadership, and visibility.v

We partner with federations and governing bodies to design and implement actionable strategies that increase female involvement in all aspects of sport. From participation to leadership, we ensure progress is ambitious, measurable, and sustainable.

What you get:

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Tailored strategies to boost female participation in sport

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Guidance on funding opportunities and national campaigns

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Actionable implementation plans with clear KPIs

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Ongoing progress monitoring (quarterly, bi-yearly, annually)

Two women playing field hockey, running on the pitch.

Client testimonials

Our clients value the attention to detail, dedication, and seamless design process that we brings to every project.

“Leading Sport is a go-to agency for strategic consulting and project management for the sports industry. They have the capacity to understand client’s strategic issues and deliver solutions, whilst also navigating complex stakeholder environments, and with the gravitas to interface at all levels of the client organisation with a personal and professional approach.”

David McHugh Director at Wasserman

David McHugh

Director | Wasserman

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“Druid Sport worked with Maeve Buckley and Leading Sport on the Cork Super Cup 2025. Maeve brought a rare blend of strategic vision and meticulous attention to detail, ensuring every aspect of the project was delivered to the highest standard. Her deep experience in football and her ability to manage multiple stakeholders in a complex environment were invaluable in making the tournament a success.”

Mark Russell Chief Marketing Officer & VP, UK&I at Druid Sport

Mark Russell

Chief Marketing Officer | Druid Sport

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A football player stretches before the game.

Need a strategy that people will get behind?

Let’s build it together.